CREATIVE CONNECTIONS HUB
JPP Marca develops marketing strategies that are designed in a
creative and exclusive way through establishing connections with people
or organizations relevant to a brand's positioning.
FOUNDER
Juan Pablo de la Plata has over 20 years of experience in marketing, sales and institutional relationship positions throughout Latin America in the medical devices and diagnostics industry, such as: Johnson & Johnson, Systagenix, KCI and Mölnlycke.
At the Biodevice Medical group, a medical device pioneer in the field of orthobiologics in regenerative medicine, he leads the process of Nexgeen BioSource spin-off, as director of marketing and business development.
In the field of philanthropy, he worked with marketing and fundraising for the Americas in the largest international organization dedicated to the cause of cleft lip and palate, Smile Train. Also experience in the MICE segment for luxury & premium brands of ALL Accor Live Limitless.
Juan is Brazilian and has Spanish citizenship, and has a bachelor's degree in Business Administration from the University of São Paulo.
SERVICES
Strategic and Cause Marketing
Strategic Marketing consultancy is focused on medium and long-term results. It requires study, development and implementation of actions that are not limited to current demands and that also seek to meet future market desires and needs.
Cause Marketing consists of preparing studies of the values and positioning of the organization's brands, in order to then be able to design strategies that in practice promote beneficial efforts in favor of the communities in which they operate, causing social and/or environmental impact.
Fundraising & Partnerships
As an organization affiliated with ABCR (Brazilian Association of Fundraisers), it is possible to count on support for the most up-to-date resources in mobilizing resources for philanthropic, social and cultural projects.
Value synergies between brands and social and cultural projects can generate partnerships that enhance mutual visibility and boost business.
Advocacy & Public Relations
Strategies to influence decision makers to change or create public policies in favor of a cause, in order to solve or minimize social problems.
Added to or independently of an Advocacy campaign, reaching press outlets is part of every successful strategy of a communication plan to build mutually beneficial relationships between organizations and their audiences, and create a brand reputation.
Live Marketing
Events with experiences can emerge from a Marketing strategy, the creation of strategic partnerships, brand activations, launches, charitable events, press conferences, in short, making a moment of contact with a brand something exclusive and remarkable.
At JPP Marca, events and post-events are designed in a creative, and exclusive manner, with attention to the smallest details.
CASES
![JPP_Brand_[Portfolio].png](https://static.wixstatic.com/media/360114_e2401f6fe32449569f49abfbc03f247a~mv2.png/v1/crop/x_73,y_0,w_727,h_720/fill/w_278,h_275,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/JPP_Marca_%5BPortf%C3%B3lio%5D.png)
Tourism Meeting
The event held on October 27, 2021 at sea in Armação dos Búzios, was called the 8th Tourism Meeting "Roots: The Tourist Recovery". A JPP Marca
co-production that paid homage to
the peninsula's roots: the beautiful bay quilombo, fishermen and foreigners, bringing together more than 40 businessmen. More than 16 press releases and strategic partnerships such as the one with the Festival Degusta Búzios, which promoted the quilombola food served during the event, marked this important moment for the city, find out more at: www.encontrodeturismo.com.
Yoga for Smiles at Caras Magazine
On December 12, at the end of #GivingTuesday 2020 Week, when a fundraising campaign was in progress, Smile Train and Caras Brasil joined together to bring smiles in a Yoga for Smiles action promoted by Smile Train Brazil.
Willian Gasparo, teacher at Premananda Yoga School and Yoga Alliance RYT 200, conducted a very special yoga masterclass in a very inspiring way.
Smile Train ambassadors were present, such as: Isabel Hickmann, Raiza Bernardo, Eduardo Bodstein and Beatriz Brito, director of Dance Studio Marcia Pee. Miss Brasil 2020 Julia Gama, and Valença Sotero, president of Caras Brasil, also promoted the event on their social networks
The live stream has already reached over 20,000 views and reached over 200,000 in Facebook ads. Watch the masterclass here.
Te Vejo na Praia Festival 2019
Festival Na Praia, in Brasília (DF), from June to September 2019, had dozens of presentations, attracting more than 300 thousand people in its 5th edition. Roberta Fernandes, supported by the @SuperFissurados team, and Smile Train partner ABRAFIS, launched the awareness campaign as a hashtag
#TudoComeçaComUmSorriso (#ItStartsWithASmile), which involved several important artists to share their support on their social platforms. The duo Zé Neto & Cristiano wore the shirt during the program, which was also aired on TV Multishow / GloboSat. The community of people with cleft lip and palate continues to be engaged in promoting the hashtag, with more than 2,000 mentions.
