CREATIVE CONNECTIONS HUB
JPP Marca develops marketing strategies that are designed in a
creative and exclusive way through establishing connections with people
or organizations relevant to a brand's positioning.
Juan de la Plata has more than 15 years of experience in marketing, sales and event management working throughout Latin America for companies in the medical device and diagnostics industry, such as: Johnson & Johnson, Systagenix, KCI and Mölnlycke, as well as, in the luxury hospitality segment of ALL Accor Live Limitless.
In recent years, he served as marketing director for the Americas of the largest philanthropic organization in the world dedicated to the cause of cleft lip and palate, Smile Train. Previously, he worked as a marketing and fundraising consultant for the Brazilian operation, where he made strategic partnerships with more than 25 companies, organizations and individuals, and supported the execution of events.
Juan is Brazilian and has Spanish citizenship, he holds a bachelor's degree in Business Administration from the University of São Paulo.
Strategic and cause marketing
Stategic Marketing consultancy is focused on medium and long-term results. It demands the study, development and implementation of actions that are not limited to current demands and that also seek to meet future market needs and desires.
The development of a job through Cause Marketing consists in the elaboration of studies of the values and positioning of the organization's brands, so as to be able to design strategies that in practice promote beneficial efforts in favor of the communities where they are inserted, causing social impact and/or environmental.
Strategic Partnerships and Fundraising
Market research to find potential partners that share value synergies in their brands and that the establishment of an alliance enhances the business of both. Some modalities of partnerships can result in fundraising for a project or cause, when not, a more specific and focused approach to the creation of a fundraising plan for projects or social causes becomes necessary.
Services that are part of the communication strategy to build mutually beneficial relationships between organizations and their audiences.
Events with Experiences
Social events can emerge from a Marketing strategy, the creation of strategic partnerships, charitable events, press conferences, in short.
At JPP Marca, events and the post-event are designed in a creative, exclusive way, and with attention to the smallest details.
The event held on October 27, 2021 at sea in Armação dos Búzios, was called the 8th Tourism Meeting "Roots: The Tourist Recovery". A JPP Marca
co-production that paid homage to
the peninsula's roots: the beautiful bay quilombo, fishermen and foreigners, bringing together more than 40 businessmen. More than 16 press releases and strategic partnerships such as the one with the Festival Degusta Búzios, which promoted the quilombola food served during the event, marked this important moment for the city, find out more at: www.encontrodeturismo.com.
Yoga for Smiles at Caras Magazine
On December 12, at the end of #GivingTuesday 2020 Week, when a fundraising campaign was in progress, Smile Train and Caras Brasil joined together to bring smiles in a Yoga for Smiles action promoted by Smile Train Brazil.
Willian Gasparo, teacher at Premananda Yoga School and Yoga Alliance RYT 200, conducted a very special yoga masterclass in a very inspiring way.
Smile Train ambassadors were present, such as: Isabel Hickmann, Raiza Bernardo, Eduardo Bodstein and Beatriz Brito, director of Dance Studio Marcia Pee. Miss Brasil 2020 Julia Gama, and Valença Sotero, president of Caras Brasil, also promoted the event on their social networks
The live stream has already reached over 20,000 views and reached over 200,000 in Facebook ads. Watch the masterclass here.
Te Vejo na Praia Festival 2019
Festival Na Praia, in Brasília (DF), from June to September 2019, had dozens of presentations, attracting more than 300 thousand people in its 5th edition. Roberta Fernandes, supported by the @SuperFissurados team, and Smile Train partner ABRAFIS, launched the awareness campaign as a hashtag
#TudoComeçaComUmSorriso (#ItStartsWithASmile), which involved several important artists to share their support on their social platforms. The duo Zé Neto & Cristiano wore the shirt during the program, which was also aired on TV Multishow / GloboSat. The community of people with cleft lip and palate continues to be engaged in promoting the hashtag, with more than 2,000 mentions.